(click to enlarge)
Excellent contributions everyone. Keep them coming!
Here’s a preliminary analysis on a very hefty Black Friday boost this year (remember it’s only 1 day out of 91 for the whole quarter, so this growth needs to be maintained in order to significantly affect the quarter):
. Order Rate (K/day) Y/Y change
. ------------------- --------------
. 2007 2008 2009 2008 2009
. Americas ----- ----- ----- ------ ------
Month up to TG 30.2 21.3 22.6 -29.5% + 6.4%
Black Friday 274.3 240.6 317.0 -12.3% +31.8%
BF Multiplier 9.1 11.3 14.0 +24.4% +23.8%
. Europe ----- ----- ------
Month up to TG 11.7 12.6 + 7.8%
Black Friday 95.3 189.5 +98.8%
BF Multiplier 8.2 15.1 +84.4%
US+EU Combined ----- ----- ------
Month up to TG 32.9 35.2 + 6.9%
Black Friday 335.9 506.5 +50.8%
BF Multiplier 10.2 14.4 +41.0%
Asia/Pacific -----
Month up to TG 5.9
Black Friday 17.4
BF Multiplier 2.9
US+EU+AP Combined -----
Month up to TG 41.1
Black Friday 523.9
BF Multiplier 12.7
Although chosen as consitently as possible given available data points,
some time periods and windows are slightly different. This may result
in somewhat distorted yearly and regional comparisons.
. 2007 2008 2009
. ----- ----- -----
Month up to Thanksgiving window (days)
Americas 23 29 31
Europe 29 33
Asia/Pacific 63
Black Friday window (hours:minutes)
Americas 8:45 21:39 3:09
Europe 21:39 8:04
Asia/Pacific 9:40
I'll try to have an update on this around the end of next week.
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